In order to perform good SEO strategies, you need to constantly stay updated with the latest news and trends. It is important to mention that SEO tactics and best practices change regularly. At times, you might be performing the same strategy, but this might not be efficient anymore. Just keep reading to find out some of the most important trends and news regarding SEO for this year, as outlined by some of the best SEO Melbourne specialists:
SEO remains technical. Content is a separate strategy for increasing search rankings.
You must understand that from now on SEO and content marketing are two different entities. It is not enough to post just about any kind of copy filled with keywords in order to get a good raking. Your content needs to be interesting, intelligent and naturally filled with keywords. Search Engine Optimization is used widely by websites looking to improve their rankings and the technical part entailing things such as keyword research, on-page optimization of the content, meta tags, image optimization and so on. Also, a good SEO expert is not a good creative content writer and vice versa. Keep these in mind for a good strategy implementation.
Mobile optimization is a must.
The websites that are not properly optimized for SEO will not live any much longer. Up to 75% of the users check websites using their mobile gadgets (smartphones, tablets, etc.). If your website is not mobile optimized, it will be displayed quite awkwardly to any user who checks it on the mobile phone screen. Keep up with competition and have all your websites mobile friendly optimized. You can hire a SEO Melbourne specialist to perform this task quickly.
Content is king indeed.
Google shifts a major focus on content analysis. You cannot trick this search engine behemoth into raking you high with a few poor and low quality SEO tactics that are technical only. Google reads your content almost with a human eye, so you really need to a pay a special attention to the quality of your posts on the website. If you are not a good writer, you should definitely hire a copywriter to take care of your content needs. Add fresh blog posts, update people with news on social media portals and rewrite those technical descriptions to sound more humanely on your products page.
Social is the word of the day.
Your main focus is not you website anymore. Social media plays a highly important role in your SEO strategy. Social media portals are where you stay in contact with your clients (old, new, potential clients, etc.), where you introduce your audience to new and upcoming special deals and where you create a pool of fans. Your website is simply a presentation page where you just sell your products or services, but the entire communication and the hard work happens on social media portals.
As you can easily notice, there are quite a few trends and news regarding SEO strategy implementation, and these apply to any industry, topic or niche. Performing marketing is not easy, and this is why you will need to hire SEO experts to assist you. This way, you will have more free time to focus on building your brand and driving your business into the right direction. Remember to keep reading news from the SEO world now and then to stay updated with everything that matters.